Through Your Clients’ Eyes: Wealthtech Advances The Client Experience
Wealthtech Has Already Changed The Client Experience And Clients Demand More, Which Can Open New Opportunities For Advisors And Wealthtech Firms
Wealth Solutions Report 4/9/24 (Written by Larry Roth, Co-Founder of Ascentix)
The age of experience is upon us. Chief Experience Officers (CXOs) are becoming more frequent in top management. Snappy Kraken’s recent “State of Digital 2024” report revealed that advisors investing in search engine optimization (SEO) saw a 94% increase in new traffic to their websites, the quality of subject lines play a significant role in whether a client will open an email, and including videos in emails raised the open rate by 117%.
Clients are demanding more in their experiences with financial advisors, and responding better to those who learn what they like and provide it. Though I still maintain that we must get the basics right, there is tremendous opportunity for advisors that can establish excellent client experience, and for the wealthtech firms that provide the necessary solutions.