Larry Roth rebrands M&A biz, unveils consulting network

Ascentix aims to provide firms with a solution to the 'highly fragmented' consultant landscape in wealth management, according to Roth.

Citywire RIA, 8/7/25

RLR Strategic Partners, the M&A advisory firm founded by former Cetera and Osaic CEO Larry Roth, has rebranded as Ascentix Partners, the company revealed on Thursday.

Along with the rebrand, the company also unveiled an ‘alliance’ of several consulting firms across various specialties, dubbed the Ascentix Partners Network, which will provide ‘coordinated’ expertise to RIAs and other large firms.

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Larry Roth Converts M&A Advisory Firm To Broader Consulting Network

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